This article explains the ins and outs of autoresponders. What autoresponders are and how to use them to capture leads for e-mail marketing.

The autoresponder is software that manages mailing lists. It is a tool you can use to keep a list of all your contacts and their emails so you can email them anytime, all at once, send them automated emails on a weekly basis, a monthly basis, when ever! All emails are automatically changed to include each recipient's own personal details before it is sent out.

An auto responder is essential to the lead capture process of any internet based business. There are a variety of ways to drive or funnel traffic to your online business.

A lot of internet surfers and individuals who are into marketing on the internet are very well conversant with autoresponders. Nonetheless, what does an autoresponder mean to the ordinary owner of a website or a person that owns a small company?

Driving traffic to your website is critical if you want to make money online. But an overlooked area of an effective system is having an effective autoresponder system to follow up with your leads. The "two sides of the coin" when it comes to online marketing is TRAFFIC and CONVERSION. Now it's true that nothing happens without traffic to your website. But you have to have a "funnel" so that those quality leads (that you worked so hard to get) don't fall through the cracks.